Private Label


Benefit from years of knowledge and experience. We are able to produce nearly any type of biscuit. Comply with the strictest food safety requirements.
Benefit from Smookies experience and knowledge of the international market.
Are made with the best of the best – from the latest production techniques to packaging option.


At Smookies Factory, we can make almost any dog cookie thanks to our modern production techniques and continuous innovation. We do this on commission,
but we also get to work when we see opportunities ourselves. We always see a chance to shine brighter.
For this, we regularly cross national borders and we try to expand our production line to more products.
There’s a great chance that you have eaten one of our private label products without realising it!


Do you have an idea for a new biscuit or cookie? Fantastic! We love a challenge. Not only do we know how to turn an idea into a delicious baked cookie,
our experts are also happy to advise on the possibilities in the areas of taste, production and packaging.
Every market is different and has its own quirks; our experts know them all. 

With its team of qualified personnel, Smookies closely follows each phase of the manufacturing process for the distributor’s own-brand products.
A new product is able to begin with a simple idea proposed by the client and translate it into a successful product.
The personnel who handle private labelling are able to communicate with the client in various languages, with fluency in English,making it a short journey from initial idea to sweet and salty finished product. 

Smookies is able to oversee or control all the steps that lead to the creation of a private label:
Recipe creation
Shape and weight of the product
Design and creation of packaging
Development and consignment of the artwork to the client
Study and analysis of product shelf life
Labelling rules
Processing of preliminary samples